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Art Direction | Fusión: The Cultural Resilience Framework

In collaboration with Mr. Phillip Lawson, Ms. Marta Kostrzewa, Ms. Laura Noguera and Ms. Rachel Hines

Fusión is a capstone project that defines and explores the role that cultural resilience plays in the US-Mexico border at San Diego | Tijuana. Through comparative case analyses of key arts and cultural initiatives in the region, this study proposes that cultural resilience fosters sustainable community development in a time of change.

Act as Art Director, overseeing the entire creative process from ideation through execution. Directed branding development, including logo design, color palettes, and structural framework. Ensured visual consistency and clarity by guiding each element — from concept sketches to finalized deliverables.

The work was commissioned by the Graduate Student Engagement Fund of Pratt Institute and was published the Pratt Catalyst Creative Enterprise Leadership Magazine Issue 17.

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